Brand building | Shoplo Blog

Brand building10 articles

Online store 10 min read

How to find the best products to sell online

The modern digital seller is spoilt for choice when it comes to starting an online business. The problem is figuring out the best pr...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Oct 06

etsy shop crafts

How to sell more 8 min read

How to sell on Etsy: proven tactics shared by successful Etsy shops

Perhaps you’re new to the Etsy game. Maybe you’ve just had a nice summer break and want to kick it up again. Maybe you&...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Sep 29

Fashion designers

Online store 6 min read

The Top 6 Fatal Mistakes Fashion Designers Make.

Do Enough Research What else does your customer usually buy and why? What are your customers’ beliefs and core values? Thoroug...

Belinda Jacobs, Jul 05

Ebay sales

Multichannel Selling

9 Simple Tips For More Ebay Sales

Whilst relatively new to the handmade industry, it’s not uncommon (or difficult) to find handmade items of all shapes and sizes on e...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Nov 07

Sell on Dawanda

Multichannel Selling 7 min read

8 Tips To Start Selling On DaWanda

Start Selling on DaWanda Beginning in Germany, it didn’t take long for Dawanda to gain traction internationally. With 56% tra...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Nov 06

Etsy sellers

How to sell more 15 min read

15 Awesome Things You Can Learn From The Best Etsy Sellers

What can we learn about ‘men on Etsy’? What can the male sellers teach these ‘86%’? To help out the gents, w...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Aug 25

Generating sales

How to sell more 9 min read

Generating Sales with Discount Codes and Coupons

Surprisingly men do it more often than women. ‘But it was a bargain.’ These same principles can apply to your own online store. They...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Aug 02

Instagram posts

How to sell more 8 min read

Instagram Best Practices to Make Buyers Love Your Brand

Thanks to its focus on imagery, Instagram quickly went from a platform for food and cat photos to one of the best places for your br...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Jul 01

KPI for online store

Online store 3 min read

KPIs for an online store

In order to be effective, those objectives should meet the SMART criteria which means they ought to be: specific – strictly defined ...

Agnieszka Lekszycka, May 10