Marketing | Shoplo Blog

Marketing11 articles

Ecommerce tools

How to sell more 30 min read

11 Must-Have Ecommerce Tools To Increase Your Online Sales Today

In the world of ecommerce, steady growth and a consistent income are next to impossible if you’re not willing to invest in helpful t...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Jul 07

Google campaign

Online store 14 min read

Your First Google Adwords Campaign

The concept is – sellers pay money for their website to be listed at the top of search results based on words associated with ...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Nov 05

bing shopping

Online store 10 min read

How To Use Bing Product Ads For Your Online Store

Sure, the numbers are nothing like Google, but have you seen the numbers? Image from bing The information in the above image also t...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Oct 31

Facebook ads

How to sell more 8 min read

Facebook Dynamic Ads – Set And Forget Advertising

Enter Facebook Dynamic Ads. Personalization is the way that Facebook is helping users attack the advertising complex. Marketing Auto...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Oct 27

Ecommerce marketing

Online store 7 min read

Product feed tips for your online store to boost profits + sales [how-to]

Not many online sellers know what product feed is. But here’s a fun, visual way to answer the question ‘What is a...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Oct 21

Marketing on Snapchat

How to sell more 6 min read

Snapchat, Business, Marketing – Putting it together

Snapchat is a mobile photo-messaging app that allows users to take photos or short videos and send them to others. The difference is...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Aug 11

Facebook business

How to sell more 8 min read

Making Sense Of Facebook Advertising

Before using Facebook as your method of advertising, make sure you have a well thought out approach and overall objective. Each and...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Jun 23

Online store 15 min read

9 Easy Ways to Promote your Fashion Brand [+examples]

Were you a fan of ‘The Devil Wears Prada’? When it comes to promotion of you fashion brand, you may need to be just as vicious as Me...

<img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="30" height="27" alt="Phil Forbes" data-src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.shoplo.com/blog/wp-content/uploads/2018/01/profiole-150x137.png" width="30" height="27" alt="Phil Forbes" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" />

Phil Forbes, Jun 21

email list management

Online store 7 min read

Don’t give up on inactive subscribers – re-engage them!

A survey conducted by ReturnPath shows that you can win back lot of your sleepy subscribers. All you need is a well thought-out stra...

Joanna Wójcik, Jun 08