Newsletter
In this article you will learn:
- How customers can sign up for a newsletter
- How to send messages
- How to offer a discount for a newsletter subscription
- Double opt-in
How customers can sign up for a newsletter
Your customers can sign up for a newsletter in two ways:
- By completing the form in your store
- Or by signing up after placing an order
If your theme does not have a newsletter subscription field, then you can:
- choose another theme,
- create a new one using our team builder
- use our partner’s application Squeeze
- or contact us to add such a field or pop up. We will give you a praise appraisal based on the project you will send us
How to send messages?
Shoplo doesn’t provide a direct way to send newsletters to customers. To send one you need an account on one of the following platforms:
GetResponse
FreshMail
Active Campaign
MailChimp
Please note that the use of their services may involve additional costs.
Integrating them with Shoplo is very easy. Just install the appropriate integration.
Once you’ve merged Shoplo with one of your marketing email providers, the subscribed customers will be on the right list where you can send messages.
How to offer a discount for the newsletter subscription
Create a discount voucher according to this article. When making a voucher, choose the option one voucher per customer. In this way, every customer will be able to take advantage of the discount only once. Then put this code in the welcome message, which is sent immediately after the customer signs up for the newsletter.
Double opt-in
The double opt-in option allows you to verify your customer’s subscription to the mailing list. If store visitors enter their e-mail address, they will have to log in to their inbox and confirm the action by clicking on the automatically generated link.
GetResponse
The double opt-in option should be turned on in the GetResponse panel. Log in to your account > Select the list > Settings> Subscription> Require extra confirmations > Click on API subscriptions
Freshmail
To enable double opt-in, select the double opt-in option in the Shoplo’s add-ons > Freshmail. Then go to your Freshmail admin panel and select Subscribers > Select a list> Parameters> List type> Select Double opt-in
MailChimp
If you want to enable the double opt-in option, in the Shoplo panel go to add-ons > Mailchimp and select double opt-in and make sure you save the changes. Remember, if you have previously used the integration with MailChimp, check only the double opt-in checkbox. Do not change the list to which your customers signed up. Changing the list may cause the integration to work incorrectly.
